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Industracom also provides online advertising and marketing consulting to a growing number of business to business companies. Each day a substantial and growing audience visits industracom's websites, and its advertising services are the online marketing tool of choice for hundreds of australian businesses. Industracom was established in 1998 to utilise the power of the internet to serve the changing information and advertising needs of businesses.

Some are well and truly up to speed, while others have plied their trade since IBM bosses proclaimed that the world market for computers would be a grand total of one. Digital begins with digit And digits are attached to sincere people. Safe the internet is a tall tech jungle to many, but your boss doesn't need to comprehend how it works just that it does work. Sincere people drive it with real content that reaches authentic customers. Digital drives business Find suitable data and case studies to prove that digital marketing works. If there isn't any data for your business yet, snoop around for the online sales statistics and victory stories of competitors. Connect it all together Send your boss emails with specific digital marketing tips and ideas. Include links to examples of digital marketing being done well especially in your business space. If it exists, it's online, and one of the best ways to convert your boss is to take them on a digital journey. Go social Send a top quality blog, article or video to their favorite social media account. Network in your niche Present your boss a real taste of digital marketing success by taking them to a business networking conference. It won't take long for a scanty peers to share their own digital triumphs and for your boss to want a slice of the action. Divulge them where the market went Here's a staggering fact for your boss: more than 50 per cent of Australians are now researching and shopping online. Clarify that ignoring digital marketing means ignoring half the country. Do some comparisons Disclose your boss the cost and arrive of one packed page ad in a local paper or trade magazine. Compare that to the cost and arrive of a digital marketing campaign. Talk about targeting, tracking, measuring and all the other advantages of digital marketing. Mention the mindgoogling data Use Google Keyword Tool to highlight how many people search for keywords relevant to your business. Dazzle your boss with the numbers and sheer scale of the market. Appeal to their ego Show your boss some immense competitor Storefronts at our digital marketplaces and draw their attention to the informative content those businesses are sharing. Highlighting what competitors are doing well is a proven way to get a business leader thinking.